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euphemism

[ˈjuːfəmɪzəm]

n. an indirect word or phrase that people often use to refer to something embarrassing or unpleasant

Saying 'passed away' while placing flowers on a grave

Calling layoffs 'restructuring' is a common corporate euphemism.

"Ring Around the Rosie" by Traditional

The nursery rhyme is famously theorized to be a euphemism for the plague.

eu-good eulogy n. log=speak phemspeech blasphemy n. blas=damage